- 틱톡, 9번째 틱톡샵 시장 韓 낙점…이커머스 판도 바꿀까
- (서울=뉴스1) 박소은 기자 | 동영상 엔터테인먼트 플랫폼 틱톡(TikTok)이 국내에 전자상거래(이커머스) 플랫폼 '틱톡샵'을 론칭한다. 미국·영국·동남아시아 6개국에 이은 아홉 ...
Last year, there was an article about TikTok Shop launching in Korea.
While the exact source of the article is somewhat unclear, news can easily be generated based on the trademark launch, and given that TikTok Shop already exists in China, the US, and Southeast Asia, it's almost natural for TikTok to enter the Korean e-commerce market, which ranks among the top five globally.
After the article came out, I imagine countless companies reached out to TikTok Korea.
Perhaps as a result, an article about the launch being delayed came out on May 29th.
- e커머스 경쟁 격화에 틱톡샵 출시 지연
- 틱톡이 지난해 말 ‘틱톡샵’ 상표를 출원했지만 아직 소비자들에게 선보이지 않고 있다. 국내 e커머스 경쟁 격화와 미국발 틱톡 퇴출 이슈 등으로 론칭이 지연되고 있다는 분석이 나온다. 29일 IT 업계는 틱톡샵 론칭 지연의 배경으로 국내 커머스 시장의 치열한 경쟁과 C커
As one of the most influential global video platforms worldwide, including YouTube and TikTok, it's clear that even a single article can impact the market, demonstrating just how powerful this platform truly is.
Regardless of whether or not this service launches, one thing is certain: "content and commerce" are already connected.
It's only a matter of when and where it starts, but content commerce, or content & creator commerce, is the upcoming shift in our market.
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