This is an AI translated post.
Select Language
Summarized by durumis AI
- Following the news of TikTok Shop trademark filing late last year, the launch in Korea has been delayed due to intensified competition in the domestic e-commerce market and the issue of TikTok’s expulsion from the US.
- Regardless of whether TikTok Shop launches or not, the connection between content and commerce has already become a reality, and the content commerce market will continue to grow in the future.
- Global platforms such as YouTube and TikTok are demonstrating their influence on the market through content, and changes in the content & creator commerce market are expected in the future.
There was an article late last year about TikTok Shop launching in Korea.
While the source of the article is somewhat unclear, it is possible that an article could be published just because the trademark has been released, and TikTok Shop already exists in China, the United States, Southeast Asia, etc., so it is natural for TikTok to enter the Korean e-commerce market, which ranks fifth in the world.
After the article was published, I think a lot of companies must have contacted TikTok Korea.
That's why an article about the launch postponement was published on May 29th.
As a global video platform with the most influence in the world, such as YouTube and TikTok, it is clear that even one article has an impact on the market, which is a truly amazing platform.
One thing is certain, regardless of whether or not the service is launched, "content and commerce" are already connected.
It's just a matter of when and where it starts, but content commerce, or content & creator commerce, is the changing trend of our future market.
