This is an AI translated post.
K-Content _ Changes in the Music Market
- Writing language: Korean
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Base country: All countries
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- Entertainment
0000-00-00 00:00:00
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Summarized by durumis AI
- In the early 2000s, the emergence of mp3 and music streaming sites brought about major changes to the Korean music market, and musicians struggled to survive in a market shifting from one focused on album sales to one focused on music streaming and performances.
- The activation of concerts, in particular, contributed to the formation of a strong fandom culture, and as competition in the music streaming market intensified, live performance skills also became more important, solidifying the image of Korean singers as skilled artists.
- Efforts by agencies such as SM and JYP to expand overseas led to the huge success of Psy's Gangnam Style, and the spread of platforms like YouTube played a crucial role in developing K-POP into a global content.
bts
black pink
K-POP, including BTS and Blackpink, has become a global phenomenon.
Everyone knows that BTS's current success is built on the efforts of countless Korean popular music artists who came before them to go global.
As most people know, Korean popular music can be divided into two eras, before and after the emergence of Seo Taiji and Boys in
1992,
but in reality, the period before and after the release of MP3 and the emergence of online music sites is even more significant.
In the early 2000s, many popular music artists urged the public to buy albums instead of listening to MP3s.
However, the public became engrossed in MP3s, and the subsequent emergence of online music sites further accelerated this trend.
At that time, the size of the Korean music market was 500 billion won, and the size of the album market and the music market were the same, but the revenue that actually went to the creators was vastly different between albums and music.
This had a significant impact on the finances of many musicians, so their pleas to buy albums were not in vain.
Nevertheless, the public became even more immersed in music, and musicians had to find other ways to survive,
namely concerts and global market expansion.
In the early 2000s, a major issue in K-POP was 'lip-syncing'.
At the time, many singers lip-synced, and the public shunned them, saying that singers should sing well instead of lip-syncing.
This was also due to the fact that the elaborate performances shown on TV were important, and the public had few opportunities to hear the singers' voices directly, so many singers focused more on performance.
However, as the music market shifted and a crisis arose, singers began to hold concerts,
and these concerts became the foundation of the strong fandom culture we have today.
Also, to encourage people to listen to more music, music with a stronger intro was introduced,
and a somewhat repetitive rhythm was used to keep people listening, and the middle interludes were removed to encourage people to listen all the way through.
The emergence of MP3s and music sites has changed the culture of music in this way.
As concerts became more active, Korean singers became known not only for their excellent performances but also for their live singing skills, which has led to the perception of Korean singers as "talented singers" worldwide.
In the early 2000s, SM began targeting the Japanese market, and the initial Korean Wave began in Japan.
JYP's subsequent foray into the US market is a well-known fact among many K-POP fans.
Many singers knocked on the doors of the Japanese and US markets, experiencing great failures along the way.
Korea Economic News Article
However, all those efforts culminated in the birth of PSY's Gangnam Style in 2012.
In fact, PSY is a global star born out of YouTube.
The global market challenge of singers who have honed their skills over a long period of time, coupled with the spread of YouTube, has made K-POP a global phenomenon today.
